A legacy of innovation, partnerships, and a deep commitment to the world of coffee, established in the heart of South Africa.
“Success is all about perseverance, determination and belief in your product.”— Kevin Katz, Founder of Cafféluxe
Kevin Katz — Founder, Cafféluxe
Every great company begins with an idea. Cafféluxe began with a belief.
When Kevin Katz founded the company, he recognised an opportunity to change the way people experienced premium coffee — making it more accessible through greater choice, convenience and value, without ever compromising on quality. Those principles carried Cafféluxe from a single South African coffee company into a globally recognised manufacturer and distributor of premium coffee, beverages and gifting solutions. Today, the company proudly serves customers in more than 40 countries, bringing South African innovation to retailers, distributors and brand partners around the world.
As the business evolved, so did its capabilities. From coffee beans and compatible capsules to private label manufacturing, licensed consumer products and bespoke gifting solutions, Kevin continually challenged the team to think beyond coffee and embrace new opportunities. His belief that innovation and creativity should go hand in hand has become a defining characteristic of the Cafféluxe brand.
Those who had the privilege of working alongside Kevin will remember far more than his entrepreneurial achievements. They will remember his passion, his generosity, his belief in people and his determination to build lasting relationships based on trust and integrity. He understood that great businesses are built by great teams, and he created a culture where ideas were encouraged, partnerships were valued and excellence was always worth pursuing.
Although Kevin is no longer with us, the values he instilled continue to guide everything we do. Every product we develop, every partnership we build and every new opportunity we pursue is a continuation of the vision he first set in motion.
His legacy lives on - not only in the company he founded, but in the people who continue to carry that vision forward every day.
While much has changed since Cafféluxe was founded in 2010, the principles on which the company was built remain unchanged. Today, our team continues to build on that vision - developing exceptional products, nurturing lasting partnerships and taking Cafféluxe to customers around the world.
Our ethos is one of creative collaboration, proudly manifesting through our licensed product lines with the iconic Warner Brothers. These partnerships have allowed us to bring you the cherished Central Perk Coffee Collection from the beloved television series F.R.I.E.N.D.S, along with delightful treasures inspired by Looney Tunes, The Flintstones, the heroic pantheon of DC and more recently acquired Polar Express, Elf and Harry Potter.
Cafféluxe is more than a coffee company; we are stewards of the earth. Committed to environmental sustainability, we ensure our operations and materials reflect our dedication to preserving the planet. Our passion for coffee is rivalled only by our desire to maintain a world where we can savour it sustainably.