Our Journey

A legacy of innovation, partnerships, and a deep commitment to the world of coffee, established in the heart of South Africa.

The Cafféluxe Evolution

2010
Established in the vibrant heart of South Africa, Cafféluxe began its journey. Since then, we have expanded our global footprint to over 45 countries with warehouses in the UK, Europe and Africa.
Innovation & Pioneering
Driven by innovation and a passion for great taste, our portfolio spans coffee, matcha, hot chocolate, tea, chicory and plant-based milk powders - crafted for Nespresso®, Dolce Gusto®, and other single-serve systems.
Global Partnerships
We expanded our vision so that our partners include global licensing house Warner Bros., matcha pioneers PerfectTed, and several well-established beverage brands worldwide.
Unwavering Commitment
With trusted manufacturing partners across 12+ countries, we deliver high-quality, creative, and convenient beverage solutions to our global customers. Cafféluxe continues to lead with fun, forward-thinking product ranges that inspire everyday indulgence.

Creative Collaborations & Iconic Brands

Our ethos is one of creative collaboration, proudly manifesting through our licensed product lines with the iconic Warner Brothers. These partnerships have allowed us to bring you the cherished Central Perk Coffee Collection from the beloved television series F.R.I.E.N.D.S, along with delightful treasures inspired by Looney Tunes, The Flintstones, the heroic pantheon of DC and more recently acquired Polar Express, Elf and Harry Potter.

Warner Bros. Logo Central Perk Logo Looney Tunes Logo DC Comics Logo Harry Potter logo Polar Express logo Elf logo

Stewards of the Earth

Cafféluxe is more than a coffee company; we are stewards of the earth. Committed to environmental sustainability, we ensure our operations and materials reflect our dedication to preserving the planet. Our passion for coffee is rivalled only by our desire to maintain a world where we can savour it sustainably.